Silence Is the Most EXPENSIVE Thing in Business | Kerry Siggins

Every communication breakdown Kerry Siggins has witnessed in business shared one pattern. It did not fall apart because someone said the wrong thing. It fell apart because nobody said the right thing for long enough that by the time they did, there was no trust left to hold the conversation.

This episode is not about communication theory. It is about what silence actually costs, in dollars, in relationships, in credibility, and in the quiet internal weight of carrying what you are not saying. Kerry traces the full arc of avoidance: how it starts as rationalization, compounds into resentment, and ends with someone getting fired who should have been coached, while the leader feels both justified and guilty at the same time.

She also brings this home through her own experience. A few years ago, she avoided a difficult conversation with a fractional executive on her team for six weeks. The fit was wrong, the team was losing stability, and the cost was visible. She still waited. When she finally had the conversation, it was over in minutes. He understood completely. The story she had built in her head bore no resemblance to what actually happened.

The question she leaves with is a specific one: what conversation are you currently avoiding that is already costing you more than having it would?

To learn more, visit http://kerrysiggins.com
Both of Kerry’s books, The Ownership Mindset and Talk With Trust, are available on her website.

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